Conventions of a music video.

• Lip synching is a crucial element of a music video, it helps the artist portray the emotion they wish to get across. It also makes the song more personal to them and it also interests the audience.
• Music tempo influenced editing. This means that if it is a really upbeat and fast paced song, there should be lots of shot changes and it should look busy. Whereas if it is a slower, calmer song there should be more steady paced shot changes and editing.
• Shot changes every second or so, keeps the audience interested with different things to look at.
• Lots of different shot types and camera angles. If it was all at one distance it would be boring, different shot types with a variety of long-shots, close-ups, establishing shots, tracking, low angle, high angle and more make it more exciting for the audience.
• Moving images that relate to the lyrics of the song. It would be pointless to have a song about happiness and have the music video showing people crying, the lyrics, music and moving image need to fit together.
• -Most rock videos show performances of the band playing. This is because their music is created by their talent whereas a pop singer usually just sings, therefore with a rock video, showing a band member playing their instrument, is their version of lip synching. 
• -Lots of different, interesting shots to keep audience amused.
• -Colour used to portray mood, e.g bright colours = happy.

Analysis of Rock Videos 3. 30 seconds to Mars - Kings and Queens.

Mise en scene:

They use film titles at the beginning, this could be because it was actually created by a film company or because it gives the effect that the song tells a story like a film. Like a typical rock video you see the bad members playing their instruments and singing as that is how the song was created. They use shots of people doing tricks on bikes as it keeps the viewers interested, also the fact that they are riding around a city means there is always a different scenery for the audience to look at. For lighting they have used natural lights from the sky and city lights like lampposts and also lights o the bikes. They also use ending credits like a film.

Cinematography:

They use an establishing shot of a city during sunset, it looks good as there is an orange glow behind it and it's just really pretty and sets the scene. They use a long distance shot which has the sun setting in the background and you can see the silhouette of people riding bikes coming over the hill, this is a really nicely set out and planned shot and looks great. They use a lot of long distance shots to show the people riding their bikes, the long distance shot enables you too see that there is a lot of people participating. They use close-ups on peoples faces to show how many different people form different races, backgrounds and different ages and genders have come together to do the same thing. I think a really effective shot is when they use panning to show them cycling on a higher piece of road and then them cycling back on a lower piece, it is a good example of a different way to use panning.

Editing:

They have edited in titles to introduce the song and band and write the film titles. They use cuts to change fro different shots as it is a good technique for fast pace shot changes. A good effect used is when they show the band playing or singing they have the city lights blurred in the background and the person in focus. Horse running in slow motion to a slower part of the song. They also use slow motion to show tricks on the bikes and when someone is breathing fire as it lets the audience see what they are doing easier.

Sound:

During the establishing shot you can hear an eagle cry, this gives it an erie, deserted effect as you can't hear anything else. The music comes in one instrument at a time, this gives it quite a good build up. When the music properly starts and the singing comes in the moving image comes out of silhouette and you can see all the people riding their bikes. At the point in the music when the instruments stop playing and it's all quiet apart fro the singer they use moving image (someone being hit by a car) to help create an atmosphere of suspence, you are waiting for the music to start again and to see if the person is dead or alive.

Analysis of Rock Videos 2. Bruce Springsteen and the E Street Band - Born to Run.

Mise en sene:

Lighting used is stage lighting, this indicated to the viewe that this music video is of a concert, it is typical of a rock music video to show the band and singer doing a live performance as thir music isn't created by computers or technical equipment, it's purely on them and their tallent. They don't wear specific costumes that match, they wear what they want and what they are comfortable in as you can see the lead singer is wearing jeans and a shirt whereas the sax player wheres something completely different, i think this is good as it makes the performance look more personal and authentic. They created a nice shot which when they tracked out you could see it was the girls reflection in the grand piano. It has a nice ending, it freezes on a shot of the singer mid-jump in the air and writing goes accross the screen saying 'Thanks to all our fans! Bruce Springsteen and the E Street band' and then it fades out.

Cinematography:

Pannig in the begining could be done really fast or slow which gives a blurry affect and makes it look busy. Establishing shot pan of the crowd informs the audience that it is a concet and also shows thousands of people having a good time and enoying the same thing which gives a positie vibe to the video. Close ups, long shots, and midshots are used to show the performance and the band members playing their instrument and the singer lip synching, this is affective as you are watching them do what they are tallented at and watching them create the music right infront of you. Tracking i used to go into the singer whilst they are singing this looks effective as the stage lights are above him and it's just a nicely set out shot. They use lots of different shot types and camera angles through out, an example of this is during the sax players solo, mid-shot, long shot, mid-long shot, close-up and more are what are used within the 15 seconds. They use a point of view shot from in the crowd looking at the stage you you can see  what the audience was seeing and feel like you were there.

Editing:

When creating this music video they have used footage of a number of different concerts and edited them all together. Fast pace shot changes have been created by cutting every second or two to a new shot, this gives the viewer a lot to look at and makes it more interesting and makes it seem moe energetic and exciting. They use lots of cutss of crowds enjoying the music, i really like this idea as it how how important music is to people and that thousands of people come together to hear the band/ singer/ musician that they love. During the sax players solo which is 15 seconds the shot changes 17 times thats more than one different shot per second, this shows how important it is to have a lot of shot changes. They use fade in and outs between different shots, this shows that t's carry on, it the same time in the performance but it's jsut at a different camera angle.

Sound:

Show the performance and the band members playing their instrument and the singer lip synching in time with the music is an important aspect of a good music video, this is used in this usic video and it is affective as you are watching them do what they are tallented at and watching them create the music right infront of you. Also the fact that the moving image is of a concert makes you feel ore like you are seeing them live. Cheers from the audience at the concert is played at the begining and end of the music video, this indicates that it was a live concert and makes it seem more good and exciting as you can hear other people also enjoying the music