Conventions of a music video.

• Lip synching is a crucial element of a music video, it helps the artist portray the emotion they wish to get across. It also makes the song more personal to them and it also interests the audience.
• Music tempo influenced editing. This means that if it is a really upbeat and fast paced song, there should be lots of shot changes and it should look busy. Whereas if it is a slower, calmer song there should be more steady paced shot changes and editing.
• Shot changes every second or so, keeps the audience interested with different things to look at.
• Lots of different shot types and camera angles. If it was all at one distance it would be boring, different shot types with a variety of long-shots, close-ups, establishing shots, tracking, low angle, high angle and more make it more exciting for the audience.
• Moving images that relate to the lyrics of the song. It would be pointless to have a song about happiness and have the music video showing people crying, the lyrics, music and moving image need to fit together.
• -Most rock videos show performances of the band playing. This is because their music is created by their talent whereas a pop singer usually just sings, therefore with a rock video, showing a band member playing their instrument, is their version of lip synching. 
• -Lots of different, interesting shots to keep audience amused.
• -Colour used to portray mood, e.g bright colours = happy.