Carol Vernallis analyzed editing of Hollywood films and music videos. She identified distinct approaches in each.
Music video:
- Multiplicity of incomplete sometimes obscure paths.
- Order of shots - Unconventional as it shifts more freely between shots.
- Time space, character and narrative are revealed incompletely.
- Discontinuity; a pop video draws us away the narrative by are revealed incompletely.
- Visual hooks create continuity. Non continuous shots linked by a single feature.
- Sometimes all elements are equal and sometimes one is dominant.
Hollywood film:
- Single clear path through film's world.
- Order of shots - conventional. Typical shot order.
- Unity of time and space.
- Continuity, the film draws us into narrative.
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