Advert design.

For our advert design we decided that we wanted a picture of the band large in the centre as they are the people that create the music and are important. As soon as people see a picture of artists they like, they take more notice of it as they recognise them. We have used dark colours as it is stereotypical of heavy metal bands, we also used red for the parts we wanted to stand out such as the release date as it is a vibrant colour and it will stand out against the dark colours. It is also a negative colour as it can represent blood, danger and death, this is affective as negative lyrics and imagery are the main focus of heavy metal bands. We wast the background of the photo to be of a rundown building as it will add to the negative vibe we are trying to get across and will look good. We also want red seaweed to be replacing where their hands are meant to be, this will give it a weird, monstery look which makes it seem adbstract which is common in heavy metal music videos. 

This is a video of me and Freedie discussing Photo ideas for our advert.

For our photo shoots we want it to be similar to our music video in that it's mainly black and white and  has some red in it. This is because it stands out and represents negative things which is what we want to come across as it is what people associate with heavy metal music. I also think that black and white photos for our advert will make it look more professional and I like the gritty affect over this photo as I feel it makes it look worn down and will add to the negative affect we want to create through our music video, album cover and advert.