Results:
For my audience research I created a questionnaire to find out how people listen to and purchase music and also how people feel about music genres and what they expect from their music videos. The most popular genre was rock with pop coming in close second, I think this is because these are the most commercialised genres so more people know and hear about them. I also found that a lot of people now download their music off the internet and watch music videos on television, this shows that the internet and television would be a good place for advertising as they are popular. I asked how people feel when listening to the genre of rock/ heavy metal as this is the genre of music we are going to do our music video of. Most people said that they feel happy and excited but that really depends on what genre you listen to, I think if a lot more people took the questionnaire the responses would even out more. I also as asked what people think are the main conventions of a music video as an open ended question. They gave answer such as electric guitars and other instruments, dark mise en scene and costume etc. which I need to include in my ideas when I think about what to use visually in my music video.
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