Mise en scene:
The lighting of the sun coming in the window behind him is effective as it gives a warm, happy feeling which connects to the song as the lyrics are positive. The setting is also effective as it looks like a personal area where they might live. It also isn't a big expensive mansion being showed off, it's a simple place which sets the focus on the girl and doesn't take any attention away from her as the song is about her. Mise en scene is crucial to have right in pop videos as it helps to portray the importance of the representation of something.
Cinematography:
In this music video there are a lot of mid-shots and close-ups I think this is good as it makes it seem more personal and reflects the words of the song, which also goes with the lyrics to the song as it is someone expressing their personal feelings towards someone. They also use panning to go back and forth from the people's face to the cassette tape art, this helps to keep the audience interested as they always have something different to look at. Having lots of close-ups and mid-shots is typical of a pop video as it creates emphasis on the artists location and emotions.
In this music video there are a lot of mid-shots and close-ups I think this is good as it makes it seem more personal and reflects the words of the song, which also goes with the lyrics to the song as it is someone expressing their personal feelings towards someone. They also use panning to go back and forth from the people's face to the cassette tape art, this helps to keep the audience interested as they always have something different to look at. Having lots of close-ups and mid-shots is typical of a pop video as it creates emphasis on the artists location and emotions.
Editing:
In this music video simple editing techniques are used to make the video flow, more complicated editing techniques are used with the cassette tape art as they have to use stop animation to make it change picture and flow like a moving image. This is really effective as it's a new inventive idea that hasn't been seen in a music video before. Another editing technique used is at the beginning when he is writing his name with the Cassette tape it has been fast forwarded to make it go at a quicker pace.
In this music video simple editing techniques are used to make the video flow, more complicated editing techniques are used with the cassette tape art as they have to use stop animation to make it change picture and flow like a moving image. This is really effective as it's a new inventive idea that hasn't been seen in a music video before. Another editing technique used is at the beginning when he is writing his name with the Cassette tape it has been fast forwarded to make it go at a quicker pace.
Sound:
The moving image is relevant to the music and lyrics as it's about someone expressing their feelings, close-ups help to show that it's personal. At the beginning the cassette tape art is made into a drum and it looks like it''s being played to the beat of the actual music, this is effective as it makes the music image connect more to the music.
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